Digital Finance

AKOFADA Marketing Strategy Guide - Customer Acquisition and Retention

This marketing guide outlines strategies for strengthening customer acquisition and retention in Ethiopia’s Digital Financial Services (DFS) ecosystem, focusing on how providers can customers into active and loyal users. Through global and local case studies, the guide shows how evidence‑based, community‑centered marketing combined with context‑relevant messaging and robust feedback mechanisms can move customers from basic awareness to regular usage and long‑term loyalty.

Published By

Team Shega

Published On

13 February 2026

market guide media