The path to mobile money - Users' journey in EthiopiaThe adoption of mobile money in Ethiopia has grown significantly in recent years. Users progress through multiple stages, from initial awareness to becoming regular users and advocates. However, experiences vary based on age, gender, location, and education level, influencing their touchpoints, challenges, and perceptions. Tailoring services to these diverse experiences is essential for improving accessibility and advancing financial inclusion.
Digital Payments in EthiopiaDiscover how the digital transformation is revolutionizing the global economy, with a focus on the payment industry. Explore the impact of digital payments, such as mobile money and virtual debit cards, on financial inclusion, transaction security, and cost reduction. Learn about Ethiopia's initiatives to digitize its payment ecosystem and the National Digital Payment Strategy aiming for 49% digital transactions by 2025.
Digital P2P Lending Platform for EthiopiaEthiopia lacks accessible, formal, and digital P2P lending options, forcing individuals and small and medium-sized enterprises MSMEs to rely on informal, inefficient financing. Introducing a digital P2P lending platform will diversify the loan options for individuals or MSMEs and create an investment opportunity for individuals with disposable money to lend funds in exchange for competitive returns.
The Case for a Unified Payment App in EthiopiaCurrently, Ethiopia hosts a multitude of mobile banking and mobile money services, each uniquely tied to its respective provider. Adopting a use case that unifies digital payments in Ethiopia specifically with regards to payment apps would simplify transactions and enhance user convenience.
